In Merter, wholesale clothing trade beats in WhatsApp: manufacturers announce new models on WhatsApp status and Telegram channels, and boutiques order by message. The flow is fast, but products cannot be searched, compared, or recorded. MerterAI is a Merter wholesale supply platform that digitizes and accelerates this traditional workflow end to end.
The digital transformation works in four steps:
- Manufacturer catalogs are indexed: product images shared by Merter manufacturers on Telegram and WhatsApp channels are labeled with AI and turned into searchable records. Manufacturers keep their habits; their visibility grows.
- Product discovery moves online: with photo and natural language search, manufacturers’ online wholesale collections are compared on a single screen.
- The order catalog is generated automatically: from your cart comes an illustrated order catalog with images, product codes, color/pattern details and quantity notes ready to go.
- One action on WhatsApp: the catalog is sent to the supplier on WhatsApp in one click; price, stock and delivery talks run directly with the manufacturer over a single channel.
The result: hunting for numbers, sending screenshots and scattered message traffic disappear; a days-long Merter tour turns into a traceable supply process completed in minutes. For boutique buyers and wholesale purchasers the process becomes both faster and error-free.