In womenswear retail, some of the biggest advantages come from buying the same item cheaper, or being the first to bring an unsaturated model to market. A competitor’s new item is often copied within the same week. But finding who produces it means checking under the competitor’s post, researching the manufacturer’s store, comparing photos and finally calling a phone number. The process costs time and often stalls on missing information.
MerterAI removes this problem by uniting the Merter manufacturer pool in one catalog, putting manufacturers’ online wholesale collections on a single screen. When you see an item you like, you can list and compare every supplier selling it. As a result:
- Different prices and different suppliers for the same item appear side by side.
- An item that is out of stock at one manufacturer may still be available at another.
- You can identify which manufacturer supplies your competitor and secure the same item earlier and cheaper.
- You get the chance to bring a new model to market before your competitors.
A dress or tunic that spreads fast on social media can hit the windows of hundreds of boutiques within days. But the buyer who finds the original manufacturer and orders early usually keeps the highest margin. Search the catalog to find the manufacturer of a viral product.