What Is the Minimum Order Quantity in Wholesale Womenswear?

How MOQ works in wholesale clothing: size runs, colour and size distribution, first-order strategy.

The minimum order quantity in wholesale womenswear is the lowest total number of pieces a manufacturer will put into production, and it is usually defined through a size run. Because the value depends on the manufacturer, model and fabric, there is no fixed number; the exact quantity is requested from the supplier.

How does the size-run logic work?

Wholesale womenswear production in Turkey mostly runs on size runs: the sizes of a model are produced as one bundle and the whole bundle is taken. So the practical form of the MOQ question is 'how many runs'. The number of runs per colour varies by manufacturer.

Which factors affect the quantity?

Fabric type and print, labour intensity, how original the style is and seasonal load all affect the quantity. Basic styles made from stock fabric have a low threshold; custom prints or embroidered models have a high one. Manufacturer capacity can also change mid-season.

How should a first order be planned?

Boutiques working with a new supplier usually start with few styles and few colours, then reorder after measuring sell-through. That approach lowers stock risk. On MerterAI the selected models can be added to a cart and quantity and price requested in one step, which makes the comparison fast.

Factors that affect minimum order quantity
FactorDirectionNote
Fabric typeStock fabric → lower thresholdCustom weaves raise it
Print and embroideryHigher thresholdSeparate cost per pattern and colour
Style originalityHigher thresholdRequires custom pattern making
Seasonal loadVariableCapacity is limited at season start
Number of coloursHigher thresholdEach colour means a separate run

Frequently asked questions

Is the minimum quantity shown in the catalog?

No. MerterAI does not publish prices or quantities; they are requested from the supplier for the selected items.

Can mixed runs be bought?

Some manufacturers allow mixed size or colour runs; the condition is settled before ordering.

How many styles should a first order include?

Starting with few styles and measuring sell-through is the common approach; the exact plan depends on the boutique's budget and customer profile.

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